Massachusetts / New England Independent Automobile Dealers Association

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Sun, Apr 11, 2021

The Buyers Brain!

Jan20

Car Buyer Profiles: Understanding Your Customers and How to Sell to Them

The Buyers Brain!

Car Buyer Profiles: Understanding Your Customers and How to Sell to Them

Car buyers come in different types—they are looking for different things, motivated by different things and react to different things.

Feb03

How Millennials Shop for Vehicles

Vol 2 issue 2

How Millennials Shop for Vehicles

With online channels being such an important factor in the research stages, automotive marketers must be extra diligent in ensuring these channels are optimized for personalized engagement.

Mar10

Survey: US Consumer Sentiment During the Coronavirus Crisis

Vol 2 issue 3

Survey: US Consumer Sentiment During the Coronavirus Crisis

While American optimism on economic recovery continues to recover, over half of US consumers do not expect...